Est. 2026 • Premium Grooming
Experience the art of traditional barbering at The Standard Grooming Co..
96 Knickerbocker Ave #115, Brooklyn, NY 11237, USA
Master barbers dedicated to your look.
Precision cut tailored to your style, finished with a hot towel.
Shape and style your beard with razor line-up and conditioning.
Traditional straight razor shave with pre-shave oil and hot towels.
Haircut, beard trim, and facial treatment for the ultimate look.
Walk-ins welcome, appointments preferred. Come experience the best cut in town.
+1 646-804-0113
Call for appointments
Mon - Fri: 9:00 AM - 8:00 PM
Saturday: 9:00 AM - 6:00 PM
Sunday: Closed
"Clean, relaxed and spacious atmosphere, great vibes, Pandora playlist hit the spot playing at the right volume, just enough to hear in the background. More importantly, Vince was an excellent barber who provided an exceptional Clipper Haircut with a precision that even my family and friends noticed and appreciated. Overall experience was top tier."
Sean
6 months ago
"I don't usually write reviews but I felt compelled to do so considering the consistency of service I've been receiving at this establishment. I've been coming to Standard Grooming for some time now with my 14-year old nephew for his regular hair cuts with Vince, one of a team of 3 master groomers. First and foremost, I'm consistently impressed with how professional they are (you make an appointment and your time is respected, they seamlessly handle the flow of their clients, etc.) The salon is also never packed with a bunch of people like many barber-shops and salons I've been to before, which is especially appreciated during this pandemic. Most importantly, Vince ALWAYS gives my nephew an amazing service! His cuts are always so top-notch, and ever since I started bringing my nephew here to Vince, he's made it *very* clear that he doesn't want to go to any other barber shop! :) I was happy to hear this considering impressing a 14-year old is not always easy! Other notable features are an amazing, friendly, and CLEAN atmosphere. They have a phenomenal playlist going every time I come in so the music/vibes are always right! And not to mention...the shop is filled with beautiful, well curated art AND smells AMAZING. I can't stress enough that Standard Grooming lives up to their name and they've raised the bar with regards to what it means to be a men's grooming salon. I highly recommend them!"
R. Getachew
4 years ago
"I’ve watched them all work while getting my cut in the chair and they all possess phenomenal craftsmanship, the interior of the shop is super unique, and I love that this shop is also a brand — shows that they mean business! I get my haircut with barber Vince due to my availability being aligned with his at one point and he always got me right. I’m a fan of the in-shop merch and ease of checkout! Definitely gonna’ be a lifetime customer."
DeAndre Holland
3 years ago